Seminar 1.1 - Artist Websites: The Starting Point (Level 1)

Thursday, May 1st

6.00 PM - 8.00 PM (PDT)

Online via Zoom

Seminar Overview:

In this seminar, Alissa will dive into essential website knowledge for working artists. It takes a unique set of skills to create websites specifically for artists. Your website is your online studio—make sure it represents you professionally! This webinar covers why every artist needs a website, what essential elements to include, and how to structure your site for success. Whether you're building from scratch or refining an existing site, you'll gain a clear understanding of how to create a strong online presence. Alissa knows what collectors, galleries, and artists want to see in a website, and she is able to create one that you can update yourself. 

Note: This seminar is an encore of Alissa's seminar presented in June 2024

Bonus: All participants will receive a free, artist website template created by Alissa (a $100+ value), to kickstart their site with style and ease. 

Thursday, May 8th

6.00 PM - 8.00 PM (PDT)

Online via Zoom

Seminar Overview:

This seminar will cover advanced website strategies to enhance your online presence.

Already have a website or joined our first session? This deeper dive into website design will help you refine your artist site with expert strategies to make it more dynamic and engaging. Learn how to:

- Create summary blocks for products and blogs
- Use accordion blocks to neatly display your CV
- Build a testimonial reel to add credibility
- Design an effective email signup block
- Customize your favicon for a polished brand presence
- Integrate Squarespace Email Campaigns seamlessly

This session is perfect for artists ready to take their website to the next level!

About the Instructor - Alissa Sexton

Following formal education in Art History & Social Psychology (University of Guelph) and Museum Curatorship (Fleming College), Alissa joined Canada’s longest-running contemporary gallery in Toronto (2005) to work with dozens of professional artists of every career level. She left Bau-Xi Gallery as the Co-Director in 2017 to pursue direct artist consulting and mentorship. 

She now focuses her attention on individual artist consultations, providing artists with the assistance they need to succeed in the commercial art world. By coaching through studio and curatorial work, and advising on online presence and market trends, her guidance has helped hundreds of artists reach their goals.