Seminar 1.1: Navigate Commissions

Wednesday, February 17th, 2027

3.00 PM - 5.00 PM (PCT)

Online via Zoom

This session will be recorded!

Seminar Overview:

Commissions can be a valuable source of income and collector relationships, but only when managed professionally. This seminar breaks down the business side of commissioned artwork, from pricing, deposits, contracts, and timelines to revisions, creative boundaries, and client communication. Artists will learn how to build a commission process that protects their time, work, and client relationship.

About the Instructor - Liza Zhurkovskaya

Liza Zhurkovskaya, aka Curator on the Go, is a Toronto-based curator and art advisor. She holds an Honours Bachelor of Arts in Art History from the University of Toronto and an MFA in Criticism & Curatorial Practice from OCAD University. Active in the art world since 2015, Liza advises corporate and private clients on acquiring, commissioning, displaying, and caring for original fine art. She is a founder of Kefi Art Gallery and cultivated a dedicated community of collectors, industry professionals and art enthusiasts in Canada and beyond.

Testimonials: 

“Whatever successes I’ve achieved in the last two years are the result of having the sense to listen to the advice Liza gave me. It really was a moment of clarity for me at a critical turning point. I’ve never looked back and will always remember her expertise. Thank you!” -Antony John

 “I just want to thank you for the chat as it was super inspiring! I purchased new materials and can’t wait to start painting again.” -Kristen Stephen 

Wednesday, February 24th, 2027

3.00 PM - 5.00 PM (PDT)

Online via Zoom

This session will be recorded!

Seminar Overview:

Public art can bring significant career opportunities, but a strong portfolio alone isn’t enough. Drawing from her experience with public art projects and jurying, Liza will explain how to read calls strategically, prepare strong applications, select the right work, and communicate your experience and ideas effectively. Artists will also learn what juries look for and the common mistakes that can weaken an application. 

About the Instructor - Liza Zhurkovskaya

Liza is committed to supporting artists in building sustainable careers while championing diversity and visual storytelling through impactful exhibitions and public activations. Her curatorial work has brought hundreds of artworks into the public eye, and her past clients include UPS Canada, Cadillac Fairview, QuadReal Property Group, and Danish Pastry House, among others.

Testimonials: 

 “You are fabulous Liza! Artists and galleries are blessed to work with you! So grateful for the next level business support” -Cherie Harte 

 “Thank you Liza for all the amazing guidance. If you are an artist, I  would strongly suggest hiring her to take your career to the next  level!”
-Jasmine 

Wednesday, March 3rd, 2027

3.00 PM - 5.00 PM (PDT)

Online via Zoom

This session will be recorded!

Seminar Overview:

The Art of the Art Opportunity: How to Find Opportunities That Actually Move Your Career Forward

Not every exhibition, competition, residency, art fair, or open call is worth your time or your money. This seminar will teach artists how to evaluate opportunities strategically, recognize red flags, assess the real value of “exposure,” and identify which opportunities align with their current career goals. The focus is simple: apply less randomly and invest your energy where it can actually move your career forward.

About the Instructor - Liza Zhurkovskaya

An active voice in the Canadian arts community, Liza has delivered speaking engagements and presentations for organizations including the Richmond Hill Group of Artists, The Propeller Gallery, Western University, and the Federation of Canadian Artists. She has also served as a juror for exhibitions and public art initiatives with the City of Mississauga, the Ontario Society of Artists (OSA), and ArtWalk in the Square (Artists’ Network), among others. Liza is also the creator and host of Curator on the Go Podcast, where she celebrates creativity in all its forms and explores the diverse practices of artists and art professionals with unique perspectives on art.

Testimonials: 

“I love our chats and always walk away with ton of great advice! Thank you Liza! You are such a valuable part of my journey!” -Allison Rietta

 “I am thankful working with Liza  who supports me with her knowledge and wisdom to bring my shine out with my paintings!” -Esra Gocek