Seminar 1: Website Design for Artists with Alissa Sexton

Wednesday, June 12th

6.00 PM - 8.00 PM (PDT)

Online via Zoom

Seminar Overview:

In this seminar, Alissa will dive into website design for visual artists. It takes a unique set of skills to create websites specifically for artists. Alissa knows what collectors, galleries, and artists want to see in a website, and she is able to create one that you can update yourself. Your website is one of your most important tools. 

A website for a professional artist has totally different goals and requirements then commercial product or retail websites. Presenting artwork so that it appeals to both galleries and buyers requires a specific set of skills, which she has built over time selling art and developing online strategies. If you do not have a website, collectors will not take you seriously, and you will miss out on sales. 

About the Instructor - Alissa Sexton

Following formal education in Art History & Social Psychology (University of Guelph) and Museum Curatorship (Fleming College), Alissa joined Canada’s longest-running contemporary gallery in Toronto (2005) to work with dozens of professional artists of every career level. She left Bau-Xi Gallery as the Co-Director in 2017 to pursue direct artist consulting and mentorship. 

She now focuses her attention on individual artist consultations, providing artists with the assistance they need to succeed in the commercial art world. By coaching through studio and curatorial work, and advising on online presence and market trends, her guidance has helped hundreds of artists reach their goals.