Seminar: Building Your Personal Brand: Marketing Strategies

Tuesday, August 5th

6.00 PM - 8.00 PM (PDT)

Online via Zoom

Seminar Overview:

Join us for a dynamic professional development seminar designed for artists seeking to elevate their careers through effective marketing and branding strategies. Led by Liza Zhurkovskaya, this session will provide practical tools and insights into building a sustainable and visible art practice. Drawing on her decade-long experience as a curator and art advisor, Liza will guide participants through topics such as personal branding, audience engagement, and positioning your work in a competitive market. Whether you're emerging or mid-career, this event will help you clarify your artistic voice, craft a compelling narrative, and connect meaningfully with collectors, curators, and galleries. 

About the Instructor -  Liza Zhurkovskaya

 Liza Zhurkovskaya, aka Curator on the Go, is a Toronto-based Curator & Art Advisor. Since entering the art world in 2015, she has helped artists build sustainable careers while championing diversity and visual storytelling through impactful exhibitions and activations. Her work has brought hundreds of artworks into the public eye. Liza also advises corporate and private clients on acquiring and curating art collections and public activations. She has contributed notably at Bau-Xi Gallery and Galerie LeRoyer. During the pandemic, she founded Kefi Art Gallery, cultivating a dedicated following of collectors and art enthusiasts across Canada and beyond. Throughout her career, she has constantly connected artists with audiences, shaping a vibrant cultural landscape and amplifying the impact of contemporary art. 

 Testimonials: 

•  “I want to thank you for all the skills, learnings and positive outcomes you have helped me achieve during the grant project we’ve been working on together. My brand feels so much stronger and my website is truly professional, in look and content.” -Dianne Kehoe 

• “In two short years, Liza has assisted me in growing my art business exponentially. With her consistent and innovative ideas, Liza helped me expand the range of exposure and her level of expertise in implementing these ideas is exemplary. Always professional, her commitment to the growth of my career has inspired me on so many levels and has given me the courage to explore, even deeper, the path of my career. Liza asks provocative questions that have given birth to new work and meaning to works already in progress. Many times, she has helped curate my work for exhibits and also for calls for entry, which have gleaned successful results. Liza’s extensive knowledge of social media and the business of art has provided me with crucial tools that have benefited me as an artist and entrepreneur. I consider myself extremely fortunate to be working with a mentor who I trust to give me honest feedback and encouragement when I need it. To say that having Liza on my team is an asset is an understatement and anyone who gets to work with her is fortunate to do so.“ –Robbie Kaye. Artist at @robbiekaye