6-Week Professional Development Program
Seminar Information
Every Wednesday, starting June 12th - July 17th (6 Weeks)
6.00 PM - 8.00 PM (Pacific Daylight Time)
Online Via Zoom
Our new mini professional development series consists of six online classes designed to provide artists with the knowledge and skills needed to build a professional practice. These sessions cover a range of topics from website design and social media outreach to E-commerce and branding strategies. This program is open to participants at any stage of their careers, from novice to established. Those who complete at least five sessions will receive a program certificate.
Register for individual sessions or sign up for all six sessions and receive one session for free (+additional mini discount).
Individual Sessions: $60 for members | $65 for non-members
All Six Sessions: $290 for members | $320 for non-members
COST AND REGISTRATION:
Members: $290.00 for all six sessions
Non-Members: $320.00 for all six sessions
Register online by clicking "Register Now", or register by phone at 604-681-2744, or at the Federation Gallery (Mon - Sun, 10am - 4pm).
Program Details
Session 1: Website Design for Artists with Alissa Sexton
In this seminar, Alissa will dive into website design for visual artists. It takes a unique set of skills to create websites specifically for artists. Alissa knows what collectors, galleries, and artists want to see in a website, and she is able to create one that you can update yourself. Your website is one of your most important tools.
Session 2: Photographing Artwork Using a Mobile Phone with David Ellingsen, Dazed and Confucius
The image quality from today’s mobile phones successfully meets the needs for most applications an artist may need to support their practice: website, social media, marketing, submissions and more. This 2-hour seminar will provide technical and practical advice to enable artists to use this ubiquitous technology and achieve successful, high quality photographs of their artwork.
Session 3: Social Media for Fine Art Artists with Olivier Salvas
This immersive seminar is designed to equip artists with the skills and strategies necessary to harness the power of social media. This course covers various platforms, effective posting techniques, audience engagement, and professional networking to help artists promote their work and connect with galleries and clients.
Session 4: Online Galleries - Exhibiting Your Art Online with Jan Poynter, AFCA
This is a unique seminar designed specifically for fine artists interested in developing their online presence and promoting their work through online galleries. The presentation will provide a range of information for artists just starting out with their own website portfolio, joining collective online galleries & events, or creating a multi-function gallery and secure shopping experience for your own customers.
Session 5: Digital Branding with Parker Mason, Senior VP at Major Tom
Building a successful brand goes beyond surface-level appeal. It demands a deep understanding of your purpose, core values, and objectives. In this seminar, Parker will guide you to craft a Brand Strategy that resonates now and evolves seamlessly into the future.
Session 6: Digital Products E-Commerce with Meighlin McNeil
Digital Products E-Commerce provides an opportunity for artists to learn how to create digital assets of their work, market them, automate the process and receive payment. In this presentation, artists will discover how to begin selling their work online; discover the platforms and systems available and earn passive income doing so.