Summer Professional Development: Artist Success Strategies
Seminar Information
Date: June 17th & 24th, July 2nd, 8th, 15th & 22nd (6 sessions)
Time: 3.00 PM - 5.00 PM (Pacific)
Location: Online Via Zoom
All sessions will be recorded!
Take charge of your artistic career with our Summer Professional Development Series, a six-session program designed to support artists in building lasting professional success.
This seminar series is designed to help artists better understand the professional art world and develop the knowledge needed to build a successful and sustainable career. Through six focused sessions, participants will explore how curators and jurors evaluate artwork, how to increase visibility beyond social media, and how to connect with collectors and the right galleries for their genre. We will also discuss how to define personal artistic success and make strategic decisions that support long-term growth. Whether emerging or experienced, artists will gain practical insights, industry perspectives, and clear guidance to move confidently from the studio into the wider art world.
Register for individual sessions, or sign up for all six sessions and receive one session free, plus an additional discount (members only).
Individual Sessions: $75 for members | $80 for non-members
All Six Sessions: $360 for members | $400 for non-members
Register online by clicking Registration buttons, or register by phone at 604-681-2744, or at the Federation Gallery (Mon - Sun, 10am - 4pm).
Program Details
Session 1.1: Think Like a Curator by Liza Zhurkovskaya
Think Like a Curator is a practical session that teaches artists to view their work from a curator’s perspective, clarify the direction of their portfolio, and understand how artists are selected for exhibitions, helping them present their work with greater clarity and confidence to galleries, collectors, and institutions.
Session 1.2: Building Strategic Visibility Beyond Social Media by Liza Zhurkovskaya
Building Strategic Visibility Beyond Social Media is a practical session that helps artists grow their professional presence through relationships, reputation, and strategic positioning. Artists will learn ways to increase visibility through studio visits, outreach, and connections with curators, collectors, galleries, and professional networks to support long-term career growth.
Session 1.3: From Studio to Collector: Understanding Art Buyer Psychology by Liza Zhurkovskaya
From Studio to Collector: Understanding Art Buyer Psychology is an insightful presentation that helps artists better understand how collectors think and what motivates them to acquire art. This session explores the key factors behind purchasing decisions, from emotional connection and storytelling to trust, reputation, and perceived value.
Session 2.1: Defining Your Artistic Success! by Joanne Poluch
Success means different things to different people. Learn to carve out your own measure of success and feed your dream. This talk will also focus on understanding 6 different archetypal artistic personality types. Learn which one is YOU!
Session 2.2: How Does a Juror Think? by Joanne Poluch
Learn from a professional juror with years of experience how to plan, prepare and execute your artwork for an important exhibition. Join expert Art Consultant Joanne from Remarque Art Consulting for a practical and inspiring session focused on helping you confidently express your artistic voice. This seminar is designed especially for you.
Session 2.3: Tips on Approaching the Art Gallery That Is Best for YOUR Genre! by Joanne Poluch
Approaching any art gallery can be daunting and intimidating. In this seminar, you will learn how gallery owners think and how you may secure a valued spot in the gallery you desire.